Digital Ads Specialist - Meta & Google Ads Optimization

Join Puri Group as a Digital Ads Specialist and drive high-impact, data-driven advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads. In this role, you will be responsible for optimizing ad performance to convert traffic into tangible results, leveraging advanced analytics and cutting-edge strategies in Canggu, Bali. With a focus on both short-term gains and long-term growth, you'll work closely with our marketing team to ensure our ads deliver maximum ROI.

At Puri Group, we're not just about running ads; we're about creating experiences. Our mission is to connect with audiences through compelling, data-driven campaigns that resonate and convert. In this role, you'll be part of a dynamic team that thrives on innovation and excellence, using tools like Google Analytics, Google Tag Manager, and Meta Ads Manager to craft and refine our digital advertising strategies.

📋 Tanggung Jawab Pekerjaan

• Develop and implement data-driven strategies for Meta Ads (Facebook & Instagram) and Google Ads campaigns.
• Monitor and optimize ad performance using tools like Google Analytics and Meta Ads Manager.
• Analyze campaign data to identify trends, opportunities, and areas for improvement.
• Collaborate with the marketing team to align ad strategies with overall business goals.
• Stay updated with the latest trends and best practices in digital advertising.
• Create and maintain comprehensive reports on campaign performance.
• Manage ad budgets and ensure optimal spend allocation.
• Conduct A/B testing to refine ad creatives and targeting strategies.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum 3 years of experience in digital advertising, with a strong focus on Meta Ads and Google Ads.
• Proven track record of optimizing ad performance and driving ROI.
• Proficiency in using Google Ads, Meta Ads Manager, Google Analytics, and Google Tag Manager.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills.
• Familiarity with digital marketing tools and platforms.
• Certification in Google Ads or Meta Ads is a plus.

🛠️ Keahlian

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